Meet the Founder: Jeanette Farren

Visionary Entrepreneur | Board Director | Science-Based Business Architect

Jeanette Farren is a distinguished leader in purpose-driven business transformation. As an award-winning entrepreneur, strategic advisor, and systems thinker, she is renowned for guiding businesses from complexity to clarity, fostering cultures that thrive. With over two decades of hands-on experience spanning high-growth startups, franchise development, regenerative land projects, and AI-driven innovation, Jeanette seamlessly integrates financial acumen, creative vision, and emotional intelligence.

As the founder of Lighthouse for Business, Jeanette specialises in reconstructing and reimagining businesses to be scalable, sustainable, and aligned with core values. Her methodologies are grounded in science, drawing from behavioral psychology, neuroscience, Acceptance and Commitment Therapy (ACT), and strategic business frameworks to cultivate organisations that lead with integrity and resilience.

Entrepreneurial Ventures & Strategic Leadership

Jeanette’s diverse portfolio includes:

  • diggiddydoggydaycare: Co-founded and expanded into Australia’s premier dog daycare brand, culminating in a successful acquisition by Petstock/Woolworths Group in 2019.

  • Boss Dog Co.: Innovative coworking and wellness space integrating AI and VR technologies to enhance human and pet well-being.

  • Shady Acres Botanica: A regenerative farm and retreat in Coopernook, NSW, dedicated to healing and community reconnection.

  • The Lighthouse Sanctuary: A trauma-informed recovery space supporting founders and changemakers in realigning with their purpose.

  • PawspectiveVR: A virtual reality platform promoting responsible pet ownership and industry safety education.

  • Protopia: An AI-powered ethical leadership and compliance framework designed to scale integrity in business and governance.

  • Apexx Mind: A think tank and advisory collective focusing on emotional intelligence, ethics, and planetary impact across industries.

Jeanette also serves as a Board Director at Competible, an AI platform enhancing pet adoption outcomes and supporting shelters across Australia.

Board Roles & Strategic Partnerships

  • Board Director – Eastern Innovation Business Centre

  • Board Director – Competible

  • Mentor – Business in Heels Global Mentorship Program

  • Advisor – University-based research initiatives via Practera

  • Member – ATO & Beyond Blue Small Business Consultation Panel

Through collaborations with Australian universities and the Practera platform, Jeanette supports research in future-of-work strategies, social enterprise impact, ethical business design, and the integration of emerging technologies in service industries.

Media Features & Recognitions

Jeanette’s work has been spotlighted in:

  • Seven News, Nine News, Channel 10, and Harry’s Practice

  • Featured case study in Systemology by David Jenyns

  • National finalist in the Shell LiveWIRE Awards for innovation in real estate advocacy

Philosophy & Approach

Jeanette believes:

  • A business reflects the self-awareness and emotional intelligence of its leader. linkedin.com

  • Robust systems are essential for peace, people, and profitability.

  • Scientific and structured approaches unlock creative freedom.

  • Purpose is a guiding principle, not a mere concept.

  • A truly healthy business resonates positively from within.

Her approach combines strategic business insight with a human-centric focus, empowering founders to transition from burnout to brilliance and from overwhelm to operational clarity.

Qualifications & Continuous Learning

  • Business Advisory Certification – Institute of Advisors

  • Acceptance and Commitment Therapy (ACT) – Dr. Russ Harris

  • Systemology – David Jenyns

  • Certificate III in Information Technology – Swinburne Institute

  • Bachelor of Commerce (partially completed) – Deakin University

  • Ongoing research in Applied Neuroscience and Organisational Psychology

Affiliations & Memberships

  • Australian Institute of Company Directors

  • Women on Boards

  • Director Institute

  • Women’s Network Australia

  • Australian Businesswomen’s Network

  • AlumniXX – Member

Based in NSW. Impacting Nationally.

Jeanette operates from Coopernook, NSW, with active projects across Melbourne, Sydney, and regional Australia. She offers:

  • Strategic business transformation and advisory

  • Board and governance roles

  • Founder reset and leadership mentorship

  • Science-led model innovation (AI, VR, EQ, compliance)

  • Speaking engagements, media appearances, and retreat facilitation

Currently, she is scaling Boss Dog Co., expanding Shady Acres Botanica, and developing the Protopia leadership integrity framework for global organisational and social impact.

Get in touch